Meet the team

Managing Director and Founder

Charley Darbishire

Charley has spent over twenty years developing educational resources, starting with writing best-selling revision guides and workbooks for CGP.

Ten years ago he designed Educake to help teachers teach and students learn. Over a billion questions have been answered by over a million students from all around the world.

Product Director

Anna Wallis

Anna is the product director for Educake. With a background in cognitive science from Berkeley, California, she works closely with teachers to make sure Educake’s features, design, and content are easy to use and focused on solving problems.
Teacher Engagement Lead

Alison Garcia

Alison works closely with teachers to ensure that Educake meets their needs as well as possible. A former English teacher herself, she understands the difference that quality learning resources can make for teachers and students.

In her spare time, she enjoys reading, playing guitar and learning languages.

STEM Subject Lead

Constance Young

Constance looks after the science, maths and computing subjects at Educake. She’s spent years working on bringing excellent STEM content to teachers and students. She loves learning and making learning accessible and fun for others. In her free time, she likes to read and bake (so she has things to eat while reading).
Sales Support Coordinator

Carmen Lawrence

Carmen is a sales support coordinator for Educake. Having previously worked in administration and customer service, she now provides the best possible service for teachers and students using Educake.

She is currently studying for her master’s degree in translation. When not working or studying, Carmen enjoys reading and spending time with her two cats.

Account Manager

Hilary Jacob

Hilary has been has been helping teachers with Edtech resources for many years. She is motivated by a belief in education and the power of technology and is fueled by curiosity. She loves to talk to teachers, wanting to understand the challenges and work out with them how our resources can help them and their students overcome barriers and make learning more enjoyable. Outside work, when she can tear herself away from a new addiction to Netflix, she loves travelling and is struggling to learn Greek, planning many summers in the sun as soon as possible!
Account Manager

Sophie Green

Having been a teacher herself, Sophie fully understands innovative pedagogical approaches and has first hand experience of all the triumphs and challenges teachers experience. Working in Edtech provides a unique way to help support both students and teachers achieve their aspirations.

Outside of work Sophie loves spending time with her two young children and husband. Sport and adventurous challenges play a big part in her life, including learning to fly a plane!

Account Manager

Sarah Strange

Sarah has wide experience as a former teacher, from Primary through to FE across eight different educational settings. She is an advocate of student-led methods and believes in saving teachers time and energy, through helping them explore the full value of Educake.

Sarah has also worked in museum education and historic building restoration. At the weekends she enjoys visiting museums and historic houses with her family. When she is not busy being a mum to two energetic boys, Sarah winds down with yoga, movies and good food.

Account Manager Team Leader

Nicola Allen

Nicola has spent many years as an account manager helping schools use educational software. Passionate about education, her focus is to provide excellent service ensuring teachers have the best support when using Educake.

In her free time, you’ll find her busy exercising or championing her children from the side lines with their sporting pursuits.

Sales Support Coordinator

Yvonne Thomas

Yvonne is an experienced administrator, including working in school offices. In her spare time she enjoys reading, upcycling furniture and clothing and travelling.
Marketing Manager

Vicky Butterworth

Vicky manages Educake’s marketing activity. She has worked in a range of commercial roles in the education sector and now enjoys making sure as many teachers as possible know about the benefits of Educake.

She has a keen eye for detail, loves getting stuck into a campaign report and working out what can be improved for next time.

Marketing Executive

Beatrice Wale-Emmett

Beatrice is a Marketing Executive for Educake. She enjoys generating awareness for a product that really works, helping get Educake in the path and hands of teachers and students. On weekends, you can find Beatrice getting stuck into a good book or out on the water in her kayak.
Full Stack Developer

Luke Baker

Luke has worked as a software engineer for many years for companies of all sizes. His role is to ensure the Educake system is as efficient and reliable as possible while building new features to assist teachers, students, editors and the rest of the Educake team.

In his spare time he likes to swim, ride his bicycle and run, often doing all three in that order.

Full Stack Developer

Sasha Norton

Sasha has been coding since the dawn of the internet, when monitor display screens only came with orange or green writing on a black background, and remembers Y2K being a thing that got us programmers all worried. She cares about making the Educake user experience the best it can be.

When she’s not in front of computer and mobile screens, you can find her teaching yoga classes in and around Oxford.

Full Stack Developer

Clive Calmeyer

Clive has been building things for the web for a very long time. Now he is excited to be building the team that is building the best educational software that they can.
Market Strategy Advisor

Jim Green

Jim Green has vast experience in producing educational resources as former managing director of Collins Education. He has worked in a range of educational publishing roles specialising in elearning, content development, sales and marketing.

Jim is a Director of Educake and advises on business and market strategy.

Technical Advisor

Dave Fletcher

Dave Fletcher is the co-founder LeadDev, a global community, online publication and conference organiser helping software engineering leaders and their teams become more effective.

As a Non Exec Director, Dave advises Educake on technical and business strategy.

Financial Management Advisor

Jenny Brown

Jenny provides financial management advice to Educake, further to her time working in the City in her twenties, coupled with a commercial edge gained from founding her own consumer business, operational since 2009.