Cookie policy

To make this site work properly, we sometimes place small data files called cookies on your device. Most websites do this too.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

For example, students with dyslexia can reduce the contrast and complexity of the test pages, so that they are easier to read. We use a cookie to remember if a student has done this, so they don't have to do it each time they use Educake.

How we use cookies

First party cookies

We use a small number of cookies in order for our website to function and to store user preferences. These are detailed in the table below:

Cookie name Duration Purpose
PHPSESSID Session Used to identify a visitor's session on the website
cookieconsent_status 1 year Stores a visitor's interaction with the cookie consent message
e_lowcontrast Session Tracks whether a visitor has enabled low contrast mode on the test screen
e_campaignid 3 months Stores an ID we use to monitor conversion tracking

Third party cookies

We also sometimes use third party services that help us track usage statistics or provide addtional website functionality.

Google Analytics

Google Analytics is analytics service that provides statistics on how many people use our website, and when. It sets the following cookies:

Cookie name Duration Purpose
_ga 2 years Used to distinguish users
_gid 24 hours Used to distinguish users
_gat_gtag_UA_* 5 years Used to distinguish users
_dc_gtm_* 1 minute Used to throttle request rate.

Google reCaptcha

Google reCaptcha helps protect our site from spam and abuse. It appears on forms and asks you to confirm you are not a robot.

Cookie name Duration Purpose
NID 6 months Used to enable reCaptcha code functionality on our Contact form

Intercom

Intercom is a messaging system we use to help support our teachers and students via email, live chat and help articles.

Cookie name Duration Purpose
intercom-id-* 9 months Used to distinguish visitors
intercom-session-* 1 week Tracks visitor sessions on our site

Cloudflare

Cloudflare is a service that improves security and performance of our website, such as sending our images to you from servers that are near you.

Cookie name Duration Purpose
__cfduid 5 years Used to identify individual clients behind a shared IP address and apply security settings on a per-client basis.

Crazy Egg

Crazy Egg helps us see how people use our website, such as which buttons are clicked on most. We can then make them easier to get to.

Cookie name Duration Purpose
_ceir, is_returning 5 years Tracks whether a visitor has visited the site before
_CEFT 1 year Stores page variants assigned to visitors for A/B performance testing
_ceg.s 3 months Tracks visitor sessions
_ceg.u 3 months Tracks visitors on our site
cer.s Session Visitor activity recording session unique ID, tracking host and start time
cer.v Up to 31 days (expires on the first of the month) Visitor activity recording unique ID, visit time and visit count

Local Storage

In addition to cookies, local storage allows us to use a tiny bit of space on your machine to store information, in much the same way as cookies. We use this to store information which makes Educake easier to use, such as which questions you have chosen to be in a test. All local storage is persistent, with no expiry.